The criteria we use to expand the monitoring field generate different results for each individual client.
Our growth method is based on mining and generating most probable source options for each client, derived from all the information available on the internet. In contrast, traditional webclipping systems broaden their source panels in a simply quantitative way (buying or licensing new media content).
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In this way, the clients extend this panel coherently with respect to their present perception and proactively towards their potential perception.
A graphical representation of the monitoring field reveals the profile (see to the left.) which is common to many of our our clients.
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We can observe rapid growth in the initial months, which continues in a more gradual and sustained way after a certain threshold has been surpassed. These first few months represent the discovery period of the client's Social Climate field, and the later growth corresponds to the natural expansion of this field.
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